Reports is your scoreboard. It pulls real traffic data from Google Search Console so you can see what your pages are actually doing, without opening another tool.
What you see
Four numbers summarize the window you pick: impressions, clicks, average CTR, and average position (lower is better). The weekly trend chart plots impressions and clicks over time, so you can see momentum building. Below that, the “By page” table breaks the same numbers down per page, so you know which pages are pulling their weight and which need attention.
Use the window control to change the date range, from the last few weeks out to longer stretches as your history grows.
Sharing a report
The “Share” button creates a public, read-only link to the report. Anyone with the link sees a clean view of the numbers, with no login and no access to the rest of your account. It is the fastest way to show a client or a teammate the results.