Keywords are how you tell Vergrank what you want to win. You add the terms that matter to your business, and Vergrank decides which ones are worth turning into pages.

Adding keywords

Type a term in plain language, the way a buyer would search or ask. Pick an archetype if you want, or leave it to Vergrank. If you are not sure where to start, “Suggest with AI” proposes terms based on your product and your competitors.

How selection works

You do not have to guess which keywords are worth the effort. Vergrank scores each one against your product, your competitors, and how people actually phrase the question to an AI assistant. The table shows that judgment per term: archetype, intent, difficulty, priority, and a verdict.

A keyword marked ready has passed and will move into the engine, which drafts and tracks pages for it. Terms that do not pass stay out of the queue, so you are not spending pages on searches that will not pay off.

You stay in control of what goes on the list. Vergrank does the judgment work on whether each term earns a page.